Web sites today are turning into highly interactive market places facilitating visitors to not just transact but also endorse their ideas and opinions, assertively. Therefore customer acquisition to retention becomes an imperative requisite for a website to convert its investment into vertible success. In order to achieve high visibility in the minds of the customers, optimising the placement of one's site becomes a mandate.

Monotony of traditional media has elapsed. Today, the web world is basking in the glory of new digital interactive media called the Rich Media. It is downloadable. It is cost-effective. It brings in the most responsive audience. The defining characteristic of rich media is that it exhibits dynamic motion. This motion may occur over time or in direct response to user interaction. Moreover, it can also be viewed offline using media players such as

• Microsoft Media Player
• Apple's Quick-Time
• Real Networks' Real Player

Though it does present some accessibility challenges, accessible rich media includes

• Captioning
• Audio Description
• Keyboard Navigation

Another genre of web marketing that has broken new grounds are banner exchanges. A display ad framework may encompass ads on

• Business Development Goods and Services
• All Online Shopping Products
• Personal and Financial Products
• Features to Boost your Traffic and improve your ratings
• Enhancing your Affiliate Website Exposure

Whatever ones long term needs and objective may be, display ads on other networks or key section-pages offers great ways to promote and advertise your business